Your website works 24/7. But your sales team doesn't. So when visitors arrive with questions at 8 PM, on weekends, or during lunch, they leave without answers -- and without buying.

They won't email. They won't wait. They'll find someone who responds now.

Chatbots aren't about avoiding human interaction. They're about being available when humans aren't. They qualify leads, answer FAQs, book appointments, and know exactly when to bring in your team.

Think about your own online behavior: When you can't find an answer quickly, you leave. Your visitors do the same thing.

Reality check: Drift's research shows that website visitors who engage with chatbots are 82% more likely to convert. Not because bots are better than humans - but because they're always there.

The best part? Every conversation teaches you what your customers really want to know, helping you improve your entire sales process.